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Experiencing Nudges: Choice Autonomy, Situational Intrusion and Choice Satisfaction as Judged by People Themselves

Authors Patrik Michaelsen
Lars-Olof Johansson
Martin Hedesström
Published in 38th Annual Conference of the Society for Judgment and Decision Making. Vancouver: 10-13 November 2017.
Publication year 2017
Published at Department of Psychology
Language en
Keywords nudging; autonomy; policy; decision making
Subject categories Economics and Business, Psychology


Experimental participants made environmental choices that were either subjected to a green (Opt-out) or non-green (Opt-in) default or presented in an active choice format. In two experiments nudging generated more environmentally friendly choices without resulting in less autonomy, more intrusion or less satisfaction. Contrarily, combined evidence shows green-default participants feeling more autonomous and satisfied vs. non-green default participants. Disclosing to participants how the current presentation format may affect their choices did not change this pattern of results. Some of the charges aimed at using nudging for policy may thus be overstated – at least as judged by people themselves.

Page Manager: Webmaster|Last update: 9/11/2012

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