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Persuading Beyond Words: Visual Appeals in the 2014 European Election Campaign.

Chapter in book
Authors Tom Carlson
Bengt Johansson
Orla Vigsø
Published in Holtz-Bacha C., Novelli E., Rafter K. (red.) Political Advertising in the 2014 European Parliament Elections
ISBN 978-1-137-56980-6
Publisher Palgrave Macmillan
Place of publication London
Publication year 2017
Published at Department of Journalism, Media and Communication (JMG)
Language en
Keywords visual communication, political communication, election posters, election spot ads, appeals, campaigns,
Subject categories Other Humanities, Media and Communications, Political Science


The chapter analyzes the use of visual appeals in the posters and spot ads produced by national parties or party coalitions in the 28 EU member countries in the campaign for the 2014 European Parliament election.

Page Manager: Webmaster|Last update: 9/11/2012

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