To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

Methodological Approaches… - University of Gothenburg, Sweden Till startsida
To content Read more about how we use cookies on

Methodological Approaches to the Analysis of Visual Political Communication Through Election Posters

Chapter in book
Authors Stephanie Geise
Orla Vigsø
Published in Holtz-Bacha C. & Johansson B. (eds.). Election Posters Around the Globe
Pages 33-52
ISBN 978-3-319-32496-8
Publisher Springer International Publishing AG
Place of publication Cham
Publication year 2017
Published at Department of Journalism, Media and Communication (JMG)
Pages 33-52
Language en
Keywords valaffischer, analysmetod, retorik, semiotik, innehålsanalys
Subject categories Political Science, Media and Communications, Languages and Literature


Election posters reveal information on their producers and recipients, their production and reception context as well as on the political, economic, and social circumstances of their origination. While standardized and non-standardized methods have been applied to study election posters, a methodological reflection of the different approaches, their logic of analysis, and their potentials and limitations for research–practical purposes has not been conducted so far. This chapter provides a theoretical as well as methodological informed overview of potential key methods for poster research. Presented methods encompass (1) interview and survey, (2) sorting techniques, and (3) experiments as well as (4) physiological and apparatus-based methods, appropriate to gain insights about the reception, information processing, and effects of election posters. Turning from the media-effect perspective to the content of posters and its meaning, the implementation of (6) content analysis is outlined. Such standardized approaches are then complemented by methods from a more interpretative research paradigm, namely (7) art historical, (8) semiotic, and rhetorical approaches.

Page Manager: Webmaster|Last update: 9/11/2012

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?