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Musicians as entrepreneurs or entrepreneurs as musicians?

Journal article
Authors Staffan Albinsson
Published in Creativity and Innovation Management
Volume 27
Issue 3
Pages 348 - 357
ISSN 0963-1690
Publication year 2018
Published at Department of Economy and Society, Innovation and Entrepreneurship (IIE)
Pages 348 - 357
Language en
Keywords entrepreneurs, cultural entrepreneurs
Subject categories Economics and Business


This paper discusses entrepreneurship in the Swedish music performance, specifically classical music. This study investigates how Swedish musicians in the non-profit scene accept the ‘entrepreneur’ label for themselves. The background section describes how identity work among ‘serious’ musicians has made them at least previously shun any facet related to money-making. The qualitative study performed will show that there is some remaining reluctance. However, it seems that young musicians are more willing to accept to not only view themselves as artistic entrepreneurs but also as managerial entrepreneurs. I conclude that it would be beneficial if musicians during their higher education were introduced to basic entrepreneurial skills.

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