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Big Data use in performance measurement and management: a call for action

Journal article
Authors Krister Bredmar
Urban Ask
Johan Magnusson
Published in Journal of Business and Economics
Volume 7
Issue 3
Pages 402-417
ISSN 2155-7950
Publication year 2016
Published at Department of Applied Information Technology (GU)
Pages 402-417
Language en
Keywords Performance measurement and management, big data, critical reflection
Subject categories Business Administration


Big Data is starting to permeate the field of performance measurement and management. With data being referred to as the “new oil of the 21st century” and organizations more and more striving for utilizing this to their advantage, the notion of Big Data has become a hallmark for the modern decision maker. We argue that albeit promising for performance measurement and management, there are several aspects that need to be addressed within research. This paper builds on a literature review of extant research, and, a case study, and raises issues that if left unchecked could have negative impacts on the field of performance measurement and management. Despite the many positive aspects associated with Big Data, there is a need for a sound, critical perspective. The findings are discussed in relation to the three Vs regarded as the core definition of Big Data (volume, variety and velocity) and illustrated by a case study.

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