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Characteristics of Public Sectors and Their Consequences for Strategic Communication

Journal article
Authors Magnus Fredriksson
J. Pallas
Published in International Journal of Strategic Communication
Volume 10
Issue 3
Pages 149-152
ISSN 1553-1198
Publication year 2016
Published at Department of Journalism, Media and Communication (JMG)
Pages 149-152
Language en
Links dx.doi.org/10.1080/1553118X.2016.11...
Subject categories Communication Studies, Political Science (excluding Public Administration Studies and Globalization Studies), Public Administration Studies

Abstract

Research on strategic communication often deals with a general idea of organizations without specifications of what type of organization it sets under investigation. However, it often focuses on markets and perceives “corporations” as its role model. This means that the certain conditions that applies to other sectors—such as the public sector- tends to be overseen. Even though these conditions have extensive consequences for how, when, where, and why organizations can or are expected to communicate. This special issue is an attempt to reduce some of this imbalance and in this short introduction, we point out some of the characteristics that are typical for public sector organizations (PSO) in general; including their political nature, their lack of autonomy, their mission to handle problems rather than take advantage of an opportunities, their inherent conflicts between general principles, professional groups and stakeholder interests as well as an extensive demand for transparency. The articles included in the special issue are also shortly introduced. © 2016 Taylor & Francis.

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