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Play a Game, Save the Planet! Gamification as a Way to Promote Green Consumption

Chapter in book
Authors Christian Fuentes
Published in The Business of Gamification: A Critical Analysis
Pages 144-160
ISBN 9781138824164
Publisher Routledge
Place of publication London & New York
Publication year 2016
Published at Centre for Retailing
Centre for Consumer Science
Pages 144-160
Language en
Keywords Green consumption, digital, consumer, sustainability, smartphone, applikation
Subject categories Business Administration
Page Manager: Webmaster|Last update: 9/11/2012

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