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Packaging Gender and Gendering Packages: Marketing Artifacts at Work

Conference paper
Authors Magdalena Petersson McIntyre
Christian Fuentes
Lena Hansson
Published in 13th Conference on Gender, Marketing, and Consumer Behavior. 4-6 July, 2016. ESCP Europe, Paris, France.
Publication year 2016
Published at Department of Business Administration
Centre for Retailing
Centre for Consumer Science
Language en
Keywords Gender, marketing, packages, ANT and performativity
Subject categories Social Sciences Interdisciplinary, Gender Studies
Page Manager: Webmaster|Last update: 9/11/2012

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