To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

Setting the Trend or Chan… - University of Gothenburg, Sweden Till startsida
Sitemap
To content Read more about how we use cookies on gu.se

Setting the Trend or Changing the Game? Professionalization and Digitalization of Election Campaigns in Sweden

Journal article
Authors Marie Grusell
Lars Nord
Published in Journal of Political Marketing
Publication year 2016
Published at Department of Journalism, Media and Communication (JMG)
Language en
Links https://doi.org/10.1080/15377857.20...
Keywords digitalization, election campaigns, professionalization, social media, sweden,
Subject categories Media and Communications

Abstract

Professionalization and digitalization are two distinctive features of election campaigns in the 21st century. Are existing campaign structures and strategies reinforced by the implementation of new technology, or does this technology radically change campaigning conditions? This article investigates this topic by analysing the two most recent National Election campaigns in Sweden in 2010 and 2014. The results indicate that both professionalization and digitalization tendencies are strong, but most clearly linked to each other among bigger, catch-all campaign parties, while smaller niche parties in a multiparty system tend to choose different campaign options with regard to structure and strategies.

Page Manager: Webmaster|Last update: 9/11/2012
Share:

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?