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Branding Various-Sized Destinations – A study of Millenials Attitudes

Chapter in book
Authors Sara Brorström
Anders Parment
Published in Global place branding campaigns across cities, regions, and nations / Ahmet Bayraktar and Can Uslay, editors.
Pages 199-228
ISBN 9781522505761
Publisher IGI Global
Publication year 2016
Published at Gothenburg Research Institute (GRI)
Pages 199-228
Language en
Keywords Place branding, local governments, millenials
Subject categories Economics and Business, Business Administration, Public Administration Studies
Page Manager: Webmaster|Last update: 9/11/2012

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