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Marknadsföring i cyberrymden - William Gibsons värld

Journal article
Authors Barbara Czarniawska
Published in Kulturella perspektiv - Svensk etnologisk tidsskrift
Volume 25
Issue 2
Pages 34-38
ISSN 1102-7908
Publication year 2016
Published at Gothenburg Research Institute (GRI)
Pages 34-38
Language sv
Keywords cyberspace, circuit of culture, viral marketing, digital consumption
Subject categories Languages and Literature, Business Administration, Ethnology


Science fiction literature is known for not only describing unknown worlds, but also for presenting worlds alternative to those real, and for predicting, if not directly shaping the future. These observations have been often illustrated by the writings of William Gibson. In a series of novels beginning with Pattern Recognition (2003), he described a world of digital commerce and digital marketing that seems to be portraying present developments in the global economy. This article presents his insights and sets them in a context of contemporary marketing research.

Page Manager: Webmaster|Last update: 9/11/2012

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