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Strategic Communication Intervention to Stimulate Interest in Research and Evidence-Based Practice: A 12-Year Follow-Up Study With Registered Nurses

Journal article
Authors Helena Morténius
Cathrine Hildingh
Bengt Fridlund
Published in Worldviews on Evidence-Based Nursing
Volume 13
Issue 1
Pages 42-49
ISSN 1545-102X
Publication year 2016
Published at Institute of Medicine, School of Public Health and Community Medicine
Pages 42-49
Language en
Links dx.doi.org/10.1111/wvn.12109
Keywords communication, dissemination, research-to-practice gap, intervention, primary care, registered, primary-care, implementation, barriers, determinants, readiness, attitudes, Nursing
Subject categories Public Health, Global Health, Social Medicine and Epidemiology

Abstract

BackgroundBridging the research-practice gap is a challenge for health care. Fostering awareness of and interest in research and development (R & D) can serve as a platform to help nurses and others bridge this gap. Strategic communication is an interdisciplinary field that has been used to achieve long-term interest in adopting and applying R & D in primary care. AimThe aim of the study was to evaluate the impact of a strategic communication intervention on long-term interest in R & D among primary care staff members (PCSMs) in general and registered nurses (RNs) in particular. MethodsThis prospective intervention study included all members of the PCSMs, including RNs, in a Swedish primary care area. The interest of PCSMs in R & D was measured on two occasions, at 7 and 12 years, using both bivariate and multivariate tests. ResultsA total of 99.5% of RNs gained awareness of R & D after the first 7 years of intervention versus 95% of the remaining PCSMs (p = .004). A comparison of the two measurements ascertained stability and improvement of interest in R & D among RNs, compared with all other PCSMs (odds ratio 1.81; confidence interval 1.08-3.06). Moreover, the RNs who did become interested in R & D also demonstrated increased intention to adopt innovative thinking in their work over time (p = .005). Linking Evidence to ActionRNs play an important role in reducing the gap between theory and practice. Strategic communication was a significant tool for inspiring interest in R & D. Application of this platform to generate interest in R & D is a unique intervention and should be recognized for future interventions in primary care. Positive attitudes toward R & D may reinforce the use of evidence-based practice in health care, thereby making a long-term contribution to the patient benefit.

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