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Young men's endorsement and pursuit of appearance ideals: The prospective role of appearance investment

Journal article
Authors Johanna Kling
Rachel F Rodgers
Ann Frisén
Published in Body image
Volume 16
Pages 10-16
ISSN 1740-1445
Publication year 2016
Published at Department of Psychology
Pages 10-16
Language en
Keywords kroppsuppfattning, unga män, utseende, kroppsideal
Subject categories Psychology


Appearance investment has been proposed as a risk factor for the development of body dissatisfaction. Despite this, few studies have explored men's investment in their appearance. The aim of the present study was therefore to examine appearance investment as a prospective predictor of young men's endorsement and pursuit of appearance ideals. A community sample of 187 young men participated in a study at ages 21 and 24. Hierarchical multiple regressions revealed that appearance investment, as hypothesized, was a prospective predictor of increases in leanness orientation, media-ideal internalization, and muscularity behaviors. However, appearance investment did not predict increases in muscularity dissatisfaction. The present findings highlight the importance of including appearance investment in sociocultural models of the development of men's body image, and suggest that appearance investment may be an important target variable to consider when designing body dissatisfaction prevention and intervention programs tailored to young men.

Page Manager: Webmaster|Last update: 9/11/2012

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