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Media internalization and conformity to traditional masculine norms in relation to body image concerns among men

Journal article
Authors A. Y. De Jesus
L. A. Ricciardelli
Ann Frisén
L. Smolak
Z. Yager
M. Fuller-Tyszkiewicz
P. C. Diedrichs
D. Franko
K. H. Gattario
Journal Of Personality Ron Rm
V. P. Social Psychology
Published in Eating Behaviors
Volume 18
Pages 137-142
ISSN 1471-0153
Publication year 2015
Published at Department of Psychology
Pages 137-142
Language en
Keywords Male, Muscularity, Leanness, Thinness, Masculine norms, Media internalization, GENDER-ROLE, DRIVE, MUSCULARITY, THINNESS, LEANNESS, DISSATISFACTION, ORIENTATION, TELEVISION, VALIDATION, INVENTORY, Psychology, Clinical, Psychiatry
Subject categories Psychiatry, Psychology


Previous studies have separately examined conformity tomasculine norms and internalization of body ideals in themedia in relation to the drive formuscularity (DM). This study was designed to examine these factors together in relation toDM, and further examine howtheymay differ in relation to drive for thinness (DT) and drive for leanness (DL). Participants were 284 Australian males between ages 18 and 42. They completed validated measures that assessed DM, DT, DL, male gender role norms, and internalization of body ideals. The findings showed that internalization of body ideals mediated the relationship between masculine role norms and body image in the case of both DM and DL. However, masculine norms and internalization were independent predictors of DT. Our findings contribute to further understanding of the roles that the media and masculine norms have in shaping men's drive for muscularity, leanness, and thinness. Longitudinal research is needed to confirm the nature and direction of these relationships. (C) 2015 Elsevier Ltd. All rights reserved.

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