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Green shopping apps as market devices: materialities, competences and moralities

Conference contribution
Authors Christian Fuentes
Niklas Hansson
Published in
Publication year 2014
Published at Centre for Retailing
Centre for Consumer Science
Language en
Keywords ethical consumption, digital consumption, market devices, practice
Subject categories Business Administration


In this paper we examine ethical shopping apps as market devices. Focusing on three “ethical” apps” available on the Swedish market, we examine the prescriptions built into these devices. The preliminary analysis carried out shows that the ethical apps examined all work to encourage and allow certain ethical/responsible consumer practices and subjectivities. They are designed to extend the consumption capabilities of the consumers that use them and shape their ways of seeing and thinking about ethical consumption.

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