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Surveys as a social experience: The lingering effects of survey design choices on respondents’ survey experience and subsequent optimizing behavior

Conference contribution
Authors Delia Dumitrescu
Johan Martinsson
Published in WAPOR
Publication year 2014
Published at Department of Political Science
Language en
Keywords surveys, respondent experience
Subject categories Political Science, Statistics

Abstract

We propose that the choice of question format and information provided to the respondents in the course of a survey affects their behavior not just with respect to the immediate items following them, but also on further responses to questions in other domains. We hypothesize that the structure of the survey is socially construed, and when the survey choices are in line with the rules of social conversation, individuals perform better at later items, and are more satisfied with the survey. We find evidence consistent with this expectation from two experiments, but future research is needed to sort out the causal mechanism responsible for these effects.

Page Manager: Webmaster|Last update: 9/11/2012
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