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Recruitment effects of reminders, personalization and incentives. LORE methodological note 2014:8

Authors Johan Martinsson
Karolina Riedel
Publisher University of Gothenburg
Place of publication Göteborg
Publication year 2014
Published at Department of Political Science
Language en
Keywords survey methodology, response rates, web panel recruitment
Subject categories Political Science (excluding Public Administration Studies and Globalization Studies)


This methodological note examines how different numbers of follow-up contacts, lottery incentives, personalization and combinations thereof affects recruitments to an online panel from probability based samples of respondents. This note concludes that a small lottery incentive in itself, and an incentive combined with personalization can be effective. It is also evident that to reach a higher recruitment rate more effort and follow-up contacts are needed.

Page Manager: Webmaster|Last update: 9/11/2012

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