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Recruitment effects of reminders, personalization and incentives. LORE methodological note 2014:8

Report
Authors Johan Martinsson
Karolina Riedel
Publisher University of Gothenburg
Place of publication Göteborg
Publication year 2014
Published at Department of Political Science
Language en
Links lore.gu.se/digitalAssets/1531/15317...
Keywords survey methodology, response rates, web panel recruitment
Subject categories Political Science (excluding Public Administration Studies and Globalization Studies)

Abstract

This methodological note examines how different numbers of follow-up contacts, lottery incentives, personalization and combinations thereof affects recruitments to an online panel from probability based samples of respondents. This note concludes that a small lottery incentive in itself, and an incentive combined with personalization can be effective. It is also evident that to reach a higher recruitment rate more effort and follow-up contacts are needed.

Page Manager: Webmaster|Last update: 9/11/2012
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