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Altruistic or egoistic framing, and placement of recruitment questions in on-line surveys. LORE methodological note 2014:15

Authors Johan Martinsson
Karolina Riedel
Publisher University of Gothenburg
Place of publication Göteborg
Publication year 2014
Published at Department of Political Science
Language en
Keywords survey methodology, web panel recruitment
Subject categories Political Science (excluding Public Administration Studies and Globalization Studies)


An altruistic framing, asking respondents to contribute to the common good, of a recruitment question to a web panel within another web survey is found to result in a higher recruitment rate than an egoistic framing, which alludes to respondent’s wish to voice their opinions. The placement of the recruitment question is also found to significantly impact the recruitment rate with a later placement in the survey yielding a higher recruitment rate than recruitment questions placed in the beginning of the survey. The same pattern is found when analyzing the completion rates where respondents receiving the altruistic framing and a late placement of the recruitment question are more prone to answer the whole survey.

Page Manager: Webmaster|Last update: 9/11/2012

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