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Offering an incentive in web panel recruitment. Most efficiently introduced at a later stage? LORE methodological note 2014:19

Report
Authors Johan Martinsson
Karolina Riedel
Publisher University of Gothenburg
Place of publication Göteborg
Publication year 2014
Published at Department of Political Science
Language en
Links lore.gu.se/digitalAssets/1531/15317...
Keywords web panel, panel recruitment, incentives
Subject categories Political Science (excluding Public Administration Studies and Globalization Studies)

Abstract

This methodological note examines the efficiency of different recruitment strategies to a probability based web panel. The note specifically studies the effect of introducing an incentive in the follow-up contact compared to using standard postcards, personalization, or using incentives from the beginning. The results reveal that using incentives is the most efficient way to increase recruitment rates, but that the final recruitment rates are the same if the incentive is introduced in the invitation letter (thus offering it to everyone) or only in the follow-up contact (thus offering it only to those who do not sign up immediately).

Page Manager: Webmaster|Last update: 9/11/2012
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