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When during the day do respondents want their e-mail survey invitation? LORE methodological note 2014:18

Report
Authors Elias Markstedt
Johan Martinsson
Publisher University of Gothenburg
Place of publication Göteborg
Publication year 2014
Published at Department of Political Science
Language en
Links lore.gu.se/digitalAssets/1531/15317...
Keywords survey methodology, survey invitations
Subject categories Statistics, Political Science

Abstract

This methodological note examines the times of day respondents prefer to answer online surveys. The results show that evenings seem to be the time of day most respondents prefer. Further, it is revealed that respondents also have a slight tendency to state that they prefer the time of day when they actually received their e-mail invitation, and that the short-term participation rate is higher when matching respondents’ preferred response time to when they receive the survey invitation. Lastly, responses collected during weekends seem to follow respondents’ preferred answer times less closely and have another logic.

Page Manager: Webmaster|Last update: 9/11/2012
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