To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

Creativity caged in trans… - University of Gothenburg, Sweden Till startsida
To content Read more about how we use cookies on

Creativity caged in translation: a neo-institutional perspective on crisis communication

Journal article
Authors Magnus Fredriksson
Eva-Karin Olsson
Josef Pallas
Published in Revista Internacional de Relaciones Públicas
Volume 4
Issue 8
Pages 43-64
ISSN 2174-3681
Publication year 2014
Published at Department of Journalism, Media and Communication (JMG)
Pages 43-64
Language en
Keywords crisis communication, A/H1N1, neo-institutional theory, Sweden, translation
Subject categories Business Administration, Public Administration Studies, Media and Communications


Crisis communication research has primarily focused on universal models guiding managers of various organisations in times of crisis. Even though this is about to change, a tendency remains for research in the field to overlook the impact of structural conditions on organisation’s crisis communication. In order to add to the emergent discussion on new theoretical and empirical venues within the field of crisis communication, this paper proposes a framework based on new institutional theory for analysing crisis communication practices as a societal phenomenon. New institutionalism is advocated due to its ability to shift the focus from agency to structure and in doing so emphasise the social preconditions for organisational activities. In line with this, this conceptual paper discusses crisis communication as an institution, i.e., as a set of more or less conscious ideas about formats (the organisational structures developed for crisis communication work), contents (the content of organisations’ communication in times of crisis) and contexts (the situations during which organisations are expected to perform crisis communication). Moreover, we discuss how these ideas become translated (i.e., modified) as they travel (i.e., become legitimate, popular and get widely spread) across organisational and institutional contexts. In order to illustrate the framework described above, the Swedish authorities’communication in connection to the A/H1N1 outbreak is used as a case study.

Page Manager: Webmaster|Last update: 9/11/2012

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?