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An Organizational Innovation Turn Towards Big Data?- The 4A Matrix, Mapping how Actors, Actants, and Audiences Shape Media Activities

Conference contribution
Authors Oscar Westlund
Seth C. Lewis
Published in Paper presented at the 11th World Media Economics and Management Conference, Rio de Janeiro, May 12-16, 2014.
Publication year 2014
Published at Department of Journalism, Media and Communication (JMG)
Language en
Subject categories Media and Communications
Page Manager: Webmaster|Last update: 9/11/2012

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