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Introducing the Platform Business Model Canvas: Adapting an existing business model conceptualization to challenging institutional logic

Conference paper
Authors Tobias Ladhe
Johan Magnusson
Andreas Nilsson
Published in 22nd Nordic Academy of Management Conference, Reykjavik 21-23 August
ISSN 2298-3112
Publication year 2013
Published at Centre for Business Solutions (CFA)
Department of Business Administration
Department of Business Administration, Accounting
Language en
Keywords Business model, Platform strategy, packaged software, cocreation, institutional logic
Subject categories Economics and Business, Business Administration


The purpose of this study is to adapt an existing business model conceptualization to a challenging institutional logic. The business model conceptualization used is that of Osterwalder (2004), and the challenging institutional logic is that of platform strategies within the IT industry. The adaptation is discussed in line with the significant differences to business model conceptualizations that challenging institutional logic infers. The findings show that while six out of the nine building blocks remain largely unchanged, substantial adaption of the blocks “Value proposition”, “Channels” and “Customer relationships” is necessary. This adaption of the conceptualization is argued to be necessary in order for the business model to acknowledge and handle value that is co-created.

Page Manager: Webmaster|Last update: 9/11/2012

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