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The Dynamics of Political Interest and News Media Consumption: A Longitudinal Perspective

Journal article
Authors Jesper Strömbäck
Monika Djerf-Pierre
Adam Shehata
Published in International Journal of Public Opinion Research
Volume 25
Issue 4
Pages 414-435
ISSN 0954-2892
Publication year 2013
Published at Department of Journalism, Media and Communication (JMG)
Pages 414-435
Language en
Keywords News media consumption, Political Interest, Longitudinal
Subject categories Media and Communications


This longitudinal study investigates whether the impact of political interest—a key motivational factor behind news consumption—on various forms of news consumption has increased over time. The analysis is based on a unique large-scale representative annual survey conducted in Sweden over the years 1986–2010, enabling a comprehensive analysis of citizens’ total and specific news consumption across multiple channels and platforms. Results show that news consumption has become more polarized between news-seekers and news-avoiders over time, and that political interest has become a more important determinant of news consumption in today’s high-choice media environment.

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