To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

Exploring the Logic of Mo… - University of Gothenburg, Sweden Till startsida
Sitemap
To content Read more about how we use cookies on gu.se

Exploring the Logic of Mobile Search

Journal article
Authors Oscar Westlund
José-Luis Gómez-Barroso
Ramón Compañó
Claudio Feijóo
Published in Behaviour & Information Technology
Volume 30
Issue 5
Pages 691-703
Publication year 2011
Published at Department of Journalism, Media and Communication (JMG)
Pages 691-703
Language en
Links www.tandfonline.com.ezproxy.ub.gu.s...
Keywords mobile; phone; search; Internet; use; adoption; media
Subject categories Media and Communications, Communication Studies, Technology and social change

Abstract

After more than a decade of development work and hopes, the usage of mobile Internet has finally taken off. Now, we are witnessing the first signs of evidence of what might become the explosion of mobile content and applications that will be shaping the (mobile) Internet of the future. Similar to the wired Internet, search will become very relevant for the usage of mobile Internet. Current research on mobile search has applied a limited set of methodologies and has also generated a narrow outcome of meaningful results. This article covers new ground, exploring the use and visions of mobile search with a users’ interview-based qualitative study. Its main conclusion builds upon the hypothesis that mobile search is sensitive to a mobile logic different than today’s one. First, (advanced) users ask for accessing with their mobile devices the entire Internet, rather than subsections of it. Second, success is based on new added-value applications that exploit unique mobile functionalities. The authors interpret that such mobile logic involves fundamentally the use of personalised and context-based services.

Page Manager: Webmaster|Last update: 9/11/2012
Share:

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?