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Campaign Prefessionalization and Politic Structures: A comperative Study of Election Campaigning in Finland and Sweden in the 2009 Europen Parlimentary Elections

Conference contribution
Authors Marie Grusell
Lars Nord
Juri Mykkänen
Tom Moring
Published in ECREA 2010 – 3rd European Communication Conference
Publication year 2010
Published at Department of Journalism, Media and Communication (JMG)
Language en
Keywords Campaig Professionalization, European Parliamentary election, pollitica structures
Subject categories Social Sciences, Other Social Sciences not elsewhere specified

Abstract

The purpose of this paper is to investigate the professionalization of political campaigning in the context of the 2009 European parliamentary elections. Theoretically we will focus on theories related to the professionalization of political campaigning while empirically; we will focus on the 2009 European Parliamentary election campaigns in Finland and Sweden, two countries that, despite their many similarities as societies, provide a useful contrast for theory development. The two countries differ in some key political system variables and should therefore differ in a predictable manner also in their degree of campaign professionalism.

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