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On Beck : risk and sub-politics in reflexive modernity

Chapter in book
Authors Magnus Fredriksson
Published in Public relations and social theory key figures and concepts
Pages 21-42
ISBN 978-0-415-99785-0
Publisher Routledge
Place of publication London
Publication year 2009
Published at Department of Journalism, Media and Communication (JMG)
Pages 21-42
Language en
Keywords risk society, reflexive modernity, public relations, corporate communication,
Subject categories Sociology, Media and Communications

Abstract

By turning to the work of the German sociologist Ulrich Beck and his concepts of reflexive modernity, risk society, and subpolitics we get a better understanding of the preconditions for public relations as it is practiced in formal organizations. It is a description of how the transformation of modernity constructs uncertainties about the interpretations of the world and how this advances the use of communication as a strategic means. But it is also a presentation on how public relations is used by social movements—formed as loosely coupled networks—to raise claims of responsibility when trying to achieve political ends outside traditional political institutions.

Page Manager: Webmaster|Last update: 9/11/2012
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