To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

Corporations, brands and … - University of Gothenburg, Sweden Till startsida
Sitemap
To content Read more about how we use cookies on gu.se

Corporations, brands and responsibility in a reflexive modernity. An analysis of public corporations and the structural conditions for their choice of integrating different categories of responsibilities in their brands.

Conference contribution
Authors Magnus Fredriksson
Published in 19:e nordiska konferensen för medie- och kommunikationsforskning, 13-15 augusti 2009
Publication year 2009
Published at Department of Journalism, Media and Communication (JMG)
Language en
Keywords brand, corporate communications, public relations, business ethics, reflexive modernity, Ulrich Beck
Subject categories Business Administration, Media and Communications
Page Manager: Webmaster|Last update: 9/11/2012
Share:

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?