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Corporations, brands and responsibility in a reflexive modernity. An analysis of public corporations and the structural conditions for their choice of integrating different categories of responsibilities in their brands.

Conference contribution
Authors Magnus Fredriksson
Published in 19:e nordiska konferensen för medie- och kommunikationsforskning, 13-15 augusti 2009
Publication year 2009
Published at Department of Journalism, Media and Communication (JMG)
Language en
Keywords brand, corporate communications, public relations, business ethics, reflexive modernity, Ulrich Beck
Subject categories Business Administration, Media and Communications
Page Manager: Webmaster|Last update: 9/11/2012

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