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The Role of Values and Value Activation in Determining

Authors Andreas Nilsson
Anders Biel
Niklas Karlsson
Publisher Göteborg University
Place of publication Göteborg
Publication year 2007
Published at Department of Psychology
Language en
Keywords attitudes, values, policy measures, environment
Subject categories Psychology


Two studies examined the role of values in behavioural reactions to environmental policy measures. Respondents were 118 undergraduate students. The first study was aimed at testing a new measure of value activation. Ostensibly participating in a study concerning semantic memory, participants were presented with a list of value words to remember. They were then asked to fill in an impression formation test. As expected, the value words significantly influenced the results on the test for two out of three values. The second study investigates the role of values in reactions to policy measures in a social dilemma game, firstly by measuring basic value priorities, and secondly by measuring how policy measures activate values in the situation. The results showed no support for the impact of values on behaviour in the social dilemma game.

Page Manager: Webmaster|Last update: 9/11/2012

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