To the top

Page Manager: Webmaster
Last update: 9/11/2012 3:13 PM

Tell a friend about this page
Print version

Stock investors' preferen… - University of Gothenburg, Sweden Till startsida
To content Read more about how we use cookies on

Stock investors' preference for short-term vs. long-term bonuses

Journal article
Authors Martin Hedesström
Maria Andersson
Tommy Gärling
Anders Biel
Published in Journal of Socio-Economics
Volume 41
Issue 2
Pages 137-142
ISSN 10535357
Publication year 2012
Published at Department of Psychology
Pages 137-142
Language en
Keywords Performance-related bonuses, Stock investments, Time discounting
Subject categories Psychology (excluding Applied Psychology)


Bonuses in the finance sector may be based on too short time intervals for environmental and social factors to be taken into account in investment decisions. We report two experiments to investigate whether investors prefer short-term to long-term bonuses. In Experiment 1 employing 27 undergraduates, preferences were measured for four short-term certain bonuses, evenly distributed across a time interval, and one certain long-term bonus at the end of the time interval. A majority chose the short-term bonuses, and in order for the long-term bonus to be equally preferred it had to be about 40% higher than the four added short-term bonuses. Experiment 2 employing another 36 undergraduates introduced outcome uncertainty that more accurately reflects the choices stock investors face. The participants again choose between a long-term bonus and four distributed short-term bonuses. It was shown that uncertainty made more participants prefer the long-term bonus to the added short-term bonuses than when the outcome was certain. A smaller increase of the long-term bonus of about 20% was now required to make it equally attractive as the four added short-term bonuses. © 2011 Elsevier Inc.

Page Manager: Webmaster|Last update: 9/11/2012

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?