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Mirror, mirror in the net: A sentiment analysis of the trailing spouses’ online blogs

Conference paper
Authors Alexei Koveshnikov
Heidi Wechtler
Juho Lindman
Published in Academy of Management. Annual Meeting Proceedings
ISSN 2151-6561
Publication year 2018
Published at Department of Applied Information Technology (GU)
Language en
Subject categories Business Administration


In this study, we aim at contributing to the literature on adjustment of trailing spouses to new cultural environments. We do so by using an innovative research design where we employ sentiment analysis to examine trailing spouses’ blog entries over time as our source of data. Based on our analysis of blogs maintained by 12 trailing spouses relocated from Western countries to China, we identify four distinct trajectories of emotions, interpreted as a proxy for = psychological adjustment, during the expatriation process. We also illustrate the contingency of the adjustment on the spouses’ individual and contextual factors and discuss the differences and similarities between the four configurations of adjustment. We propose four profiles of trailing spouses: the observers, the optimists, the carers, and the mourners.

Page Manager: Webmaster|Last update: 9/11/2012

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