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An eco-label effect in the built environment: Performance and comfort effects of labeling a light source environmentally friendly

Journal article
Authors Patrik Sörqvist
A. Haga
M. Holmgren
André Hansla
Published in Journal of Environmental Psychology
Volume 42
Pages 123-127
ISSN 0272-4944
Publication year 2015
Published at Department of Psychology
Pages 123-127
Language en
Links dx.doi.org/10.1016/j.jenvp.2015.03....
Keywords Built environment, Comfort, Eco-label effect, Light source, Performance
Subject categories Environmental Analysis and Construction Information Technology, Psychology

Abstract

People tend to idealize eco-labeled products, but can eco-labeling have consequences for performance? To address this question, 48 university students were asked to undertake a color discrimination task adjacent to a desktop lamp that was either labeled "environmentally friendly" or "conventional" (although they were identical). The light of the lamp labeled "environmentally friendly" was rated as more comfortable. Notably, task performance was also better when the lamp was labeled "environmentally friendly". Individual differences in environmental concern, but not pro-environmental consumer behavior and social desirability indexes, were related to the magnitude of the eco-label effect on performance. Whilst some previous studies have shown similar placebo-like effects of eco-labels on subjective ratings, this is the first study to show an eco-label effect for artifacts in the built environment on performance, and the first study to relate this effect to environmental concern. Psychological mechanisms that may underpin the eco-label effects are discussed. © 2015 The Authors.

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