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Mind the Gap! Strategies for bridging artists and organizations in artistic interventions

Conference paper
Authors Ulla Johansson-Sköldberg
Jill Woodilla
Published in 19th DMI: Academic Design Management Conference: Design Management in an Era of Disruption. London (UK) September 2-4, 2014.
Publication year 2014
Published at Gothenburg Research Institute (GRI)
Graduate School (School of Business Economics and Law)
Language en
Keywords Artistic intervention; facilitation process; intermediary organization.
Subject categories Economics and Business, Arts

Abstract

As part of efforts to increase innovation, artistic interventions with similarities to design thinking interventions have become increasingly popular. An important aspect of an artistic intervention is the facilitation or bridging process that links the organization, the artist or designer, and the target group. This process is at the core of the relationship, essential for avoiding frustrations and frictions that easily emerge in the communication processes between the different worlds or logics of the artist (artistic logic) and the target group (economic logic), and for ensuring that the “tools gained” continue to be used in the organization after the artist has left. We present a study of three Swedish facilitating organizations with different processes, SVID (www.svid.se). TILLT (www.tillt.se), and SKISS (www.konstfrämjandet.se/projekt/skiss). Our research included interviews with representatives of the different organizations. We discovered that while the processes are similar in their intentions and ways of dealing with issues that arose within the target group, they differ foremost in the time and conditions offered to the artists/designers. We discuss the resources required for the different approaches and reflect on implications for new producers of artistic innovations

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