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Book review: Creating experience value in tourism

Authors Andreas Skriver Hansen
Published in Tourism Geographies
Pages 3
ISSN 1461-6688
Publication year 2019
Published at Department of Economy and Society, Unit for Human Geography
Pages 3
Language en
Keywords Tourism, experience value, co-creation, guest, host
Subject categories Human Geography


Creating Experience Value in Tourism is the second edition by the same editorial team. The focus of the book is on the tourism experience and critical reflections on value creation in the meeting between guest and host, and attendant frameworks. The keyword is ‘co-creation’ between guest (the tourist) and host (the experience provider), and the meanings and importance of this relationship. With roots in general tourism experience research, experience value creation is advocated by e.g. Prahalad and Ramaswamy (2003,2004), Binkhorst and Den Dekker (2009) and Zatori and Beardsley (2017). As the editors emphasize, attention to the theme is growing as it has become an influential research field in its own right. This is especially true within marketing and destination management research where overarching themes center on value creation processes and the depth, meaning and reach of the tourism experience.

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Utskriftsdatum: 2019-10-16