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Value in tourist experiences: How nature-based experiential styles influence value in climbing,

Journal article
Authors M Vespestad
Frank Lindberg
Lena Mossberg
Published in Tourist Studies
Volume 19
Issue 4
Pages 453-474
ISSN 1468-7976
Publication year 2019
Published at Department of Business Administration, Marketing Group
Centre for Tourism
Pages 453-474
Language en
Keywords adventure tourism, experiential style, nature-based tourism experiences, rock climbing, value
Subject categories Business Administration


Nature-based adventure experiences constitute a significant segment of the tourism industry and understanding consumers’ conceptualisations of value is crucial. The aim of this study is to understand how the perceived value of the climbing experience differs within the climbing community. Interviews with climbers revealed that multiple aspects of the climbing experience are valued, including efficiency, play, excellence, aesthetics, status, emotion, esteem and authenticity. The results highlight that conceptualisations of value vary with experiential style. The study thus adds to the conversation on what creates value in the climbing experience and how this fluctuates throughout the climbing experience. The study contributes to our understanding of nature-based experiences and to the development and marketing of adventure experiences. The results imply that building a strong climbing image at destinations and being involved in the climbing community represent key issues that contribute to co-creating value in the tourist experience.

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Utskriftsdatum: 2020-04-03