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Increased focus on audience studies creates dividing lines at Swedish news desks

Conference contribution
Authors Ulrika Andersson
Published in IAMCR 2009 Conference, Mexico City
Publication year 2009
Published at Department of Journalism, Media and Communication (JMG)
Language en
Keywords professional journalists, managing editors, news desk, audience-orientation
Subject categories Social Sciences, Media and Communications


This case study of Swedish news practitioners´ perceptions of audience studies, finds an important dividing line between professional journalists and managing editors which points to a horizontal division of the news desks when it comes to audience-orientation. The study reveal managing editors to be far more audience-orientated than journalists. The paper discusses the implications of such a division at the news desk.

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