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Ulrika Holmberg - University of Gothenburg, Sweden Till startsida
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Ulrika Holmberg

Senior lecturer

Ulrika Holmberg
Senior lecturer
Marketing
ulrika.holmberg@cfk.gu.se
+46 31 786 5606
0766-185606

Room number: J910
Postal Address: Box 606, 40530 Göteborg
Visiting Address: Viktoriagatan 13 , 41125 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Ulrika Holmberg


Ulrika Holmberg, PhD, is a senior lecturer in Marketing at the Department of Business administration and Co-director of Centre for Consumer Science at School of Business, Economics and Law, University of Gothenburg. She has conducted research on shopping patterns, sustainable consumption, consumer logistics, household consumption and disposal of portable batteries, and use of mobile technology in grocery shopping. Holmberg has written several reports, chapters and articles on consumption and co-edited the anthologies Nordic retail research – Emerging diversity and Making sense of consumption.

On other web sites

Research areas

  • Consumer behaviour
  • Culture of consumption
  • Consumption trends
  • Consumer marketing
  • Consumer retailing

Teaching areas

  • Consumer behavior
  • Marketing
  • Retail markering

Selected publications

Skilled, Sensitive and Sustainable: The Swedish Case
Holmberg, Ulrika, Hansson, Niklas
United Nations Environment Programme, Task Force on Sustainable Lifestyles (eds.) Visions for Change - Recommendations for Effective Policies on Sustainable Lifestyles, Paris : United Nations Environment Programme, s. 92-98, 2011

Nordic retail research
Hagberg, Johan, Holmberg, Ulrika, Sundström, Malin, Walter, Lars
2012

Konsumenters logistik vid matinköp
Holmberg, Ulrika, Hagberg, Johan
Lennart Weibull, Henrik Oscarsson & Annika Bergström (red) Vägskäl, Göteborg : University of Gothenburg, s. 387-400, 2013

Page Manager: Webmaster|Last update: 4/19/2017
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