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Benjamin Julien Hartmann

Senior lecturer

Benjamin Julien Hartmann
Senior lecturer
associate professor, Marketing
benjamin.hartmann@handels.gu.se
+46 31 786 1550

Room number: J909
Postal Address: Box 610, 40530 Göteborg
Visiting Address: Vasagatan 1 , 41124 Göteborg


Department of Business Administration (More Information)
Box 610
405 30 Göteborg
www.fek.handels.gu.se
fek@handels.gu.se
Fax: +46 31 786 1466
Visiting Address: Vasagatan 1 , 411 24 Göteborg

About Benjamin Julien Hartmann

Benjamin's research interests generally revolve around marketing and consumer culture and explores the intersection of consumption, markets, and society. His award-winning work is published in the Journal of Consumer Research, Marketing Theory, Psychology & Marketing, Journal of Marketing Management, Consumption, Markets & Culture, and Advances in Consumer Research.  

Before taking his PhD at Jönköping International Business School, Benjamin received a master's degree in International Marketing and Brand Management from Lund University, as well as a Diplom-Kaufmann (Business Managament) specializing in marketing and leadership from Technical University, Berlin.

On other web sites

Research areas

  • marketing, consumption, practices, branding, consumer culture, nostalgia

Teaching areas

  • marketing, consumption, branding

Selected publications

The electric guitar - marketplace icon
Östberg, Jacob, Hartmann, Benjamin
Consumption Markets & Culture, Vol. 18(5), pp. 402-410., 2015

Exploring consumptive moments of value-creating practice in online community
Hartmann, Benjamin J., Wiertz, Caroline, Arnould, Eric J.
Psychology & Marketing, 32:3, s. 319-340, 2015

Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments
Hartmann, Benjamin
Marketing Theory, April, 1-18, 2015

Authenticating by Re-Enchantment: The Discursive Making of Craft Production
Hartmann, Benjamin, Östberg, Jacob
Journal of Marketing Management, Vol. 29(7), pp.882-911., 2013

Showing 1 - 10 of 20

2019

Cultural Retro Branding Strategies in the German Ostalgie Market
Markus Giesler, Katja H. Brunk, Benjamin J. Hartmann
2019 AMA Winter Academic Conference, Feb 22-24 Austin, TX, USA, Conference contribution 2019
Conference contribution

Nordic Consumer Culture Theory Research: Conversation in a Wine Bar
Benjamin J. Hartmann, Eric J. Arnould
"Nordic Consumer Culture: State, Market and Consumers", edited by Soren Askegaard and Jacob Östberg, Palgrave Mcmillan, Chapter in book 2019
Chapter in book

2018

Märken och människor: Om marknadssymboler som kulturella resurser
Jacob Östberg, Anders Bengtsson, Benjamin J. Hartmann
Lund, Studentlitteratur, Book 2018
Book

Academic Liner Notes: A Re Inquiry of Chris Hackley’s (2012) CCT Blues
Benjamin J. Hartmann, Jacob Östberg
Consumption, markets & culture, Journal article 2018
Journal article

Zombie Brands
Benjamin J. Hartmann, Jacob Östberg
Brand Camp, University of Innsbruck. 5-7 April 2018., Conference contribution 2018
Conference contribution

2017

Creating a Consumable Past: How Memory Making Shapes Marketization
Katja H. Brunk, Markus Giesler, Benjamin J. Hartmann
Journal of consumer research, Journal article 2017
Journal article

Naked, Sweaty, and Free: Performing the Welfare State in the Sauna in Germany and Sweden
Benjamin J. Hartmann, Niklas Woermann
EAISM 9th Workshop On Interpretive Consumer Research, April 27-28 2017 Stockholm, Sweden., Conference paper 2017
Conference paper

Brand Retrofication: How Old Brands Disrupt New Markets
Katja H. Brunk, Benjamin J. Hartmann, Markus Giesler
American Marketing Association Conference, Feb. 17-19 Orlando, FL., USA., Conference paper 2017
Conference paper

Showing 1 - 10 of 20

Page Manager: Webmaster|Last update: 4/19/2017
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