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Sustainable Marketing Management

Course
GM1137
Master’s level
7,5 credits (ECTS)

About

This course aims to provide a comprehensive framework for understanding how sustainability issues can become a part of marketing strategy in the business and public sector. Special attention is given to the areas of sustainable market communication, sustainable strategy and sustainable supply chain management. Also, the course aims to provide students with tools for critical analysis of marketing activities from a sustainability perspective. Alternative perspectives on marketing as well as the relation between traditional marketing and sustainability challenges are discussed.

Prerequisites and selection

Requirements

To be eligible for the course Sustainable Marketing Management, the participant must fulfil the entrance qualifications for one of the Master of Science programmes at the Graduate School.