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Strategic Communication and Leadership

Course
TIA173
Master’s level
7,5 credits (ECTS)

About

This course introduces strategic communication and leadership as
interdisciplinary fields of research and practice and familiarizes
students with their key challenges as well as theoretical and
methodological approaches to tackle them. It covers internal and
external communication as components of integrated organizational
communication and analyses impact of leadership on their success.

The
course draws on approaches and theories from public relations,
corporate communication, management and leadership studies. It focuses
on planning, implementing, coordinating and evaluating communication
strategies of organizations and provides students with an enhanced
understanding of the nexus between strategic communication and
leadership.

Based on this theoretically-gained knowledge, students
analyze strategic communication in selected cases and develop their own
strategic communications concepts as well as a personal leadership
philosophy.

Prerequisites and selection