In this course, you will be provided with linguistic and ethnographic tools to show and discuss social meanings connected to language, texts and symbols in the public urban space. You will be introduced to the interdisciplinary study of linguistic landscapes (Linguistic Landscapes), and you will carry out a study of linguistic landscapes (mainly in Gothenburg).
Throughout, emphasis is placed on how linguistic resources in signs and urban inscriptions interact with other meaning-making resources (e.g. color, image, typography, material and architecture) in the creation of cultural, social and spatial ideas and identities. By continuously asking how society, culture and identity are represented and recreated in the linguistic landscape, we attempt to raise awareness of multilingual and multi-modal communication in public urban spaces, and encourage critical reflection of how global flows and processes influence local places.