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The future of talent attraction

Society and economy

Join Move to Gothenburg for this inspirational and educational webinar

28 Jan 2021
10:00 - 11:30
Online webinar

Move to Gothenburg

2020 has been an interesting and challenging year for employers and businesses, but what we have learnt is that no matter what the situation, the need for talent remains high. This has brought into focus yet again the role that the city and the region need to play.   

To ensure our region stays on top of the game we will present and discuss global trends on attracting talent worldwide. We will address questions such as; what will be the winning concept of tomorrow and what role does the place/location have in talent attraction? How can employers find the right talent and present a unique offer? How can talents be inspired for their international journey?


  • Morten King-Grubert- Director Talent Attraction & Business Development, Future Place Leadership 
  • Emilia Eriksson- Head of Operations, We Select 
  • Erik Bergqvist- Nordic Team Lead Search & Staffing, LinkedIn
  • Niklas Delersjö - Head of Move To Gothenburg - Moderator 


Morten King-Grubert, has supported governments, regions and cities all over Europe in optimizing their talent attraction management efforts ranging from benchmark and policy recommendations to strategy, global best practices and operational activities. He is also one of the original architects of Copenhagen Capacity’s talent attraction and retention programmes with focus on aligning foreign direct investments with talent attraction and retention as well as the development of all services, stakeholder engagement, funding, ambassador programmes, and marketing activities.

Emilia Eriksson is a digital marketing specialist, and has experience of working with large Employer Branding campaigns globally to attract talent worldwide. Her understanding of the employer’s perspective, recruitment challenges and the candidate’s point of view combined with a result driven mindset has been the recipe for successful talent attraction.

With over 15 years helping companies with their digital Talent Strategy Erik Bergqvist is one of the most experienced within his field of expertise. Right now he is leading the Nordic LinkedIn team responsible for developing the Staffing and Recruitment market.