The construction of veganism in vegan food blogs
Dr Cornelia Gerhardt will talk about the proliferation of food as a matter for identity construction and distinction in industrialised countries, which seems to have coincided with the advent of the internet and the rise of new technologies for sharing information and for interacting across the globe.
One happy marriage of foodiness and computer-mediated communication (CMC) instantiates in vegan food blogs. They allow the blogger and their users to construct and celebrate a certain food-based lifestyle and form a world-wide community.
Her presentation will be two-fold: She will first analyse structural and lexical features of vegan food blogs as opposed to classical written recipes with a view to the communional CMC construction of vegan lifestyle in the general framework of discourse analysis (Gerhardt 2020b). In a second part, she will discuss the uses of extreme case formulation in the context of exgredients (no-X constructions such as gluten-free), as employed in the comments sections (Gerhardt 2020a).