Christian Fuentes
About Christian Fuentes
Research profile: Consumption, Markets, and Materialities
Christian is a marketing scholar interested in consumption and the making of markets. His research focuses on the reconfiguration of everyday consumption practices and the role that marketing work and market devices play in this.
He often takes a socio-material approach, emphasizing the active role of materiality (devices, technology, infrastructure) in the enabling and reconfiguration of everyday practices.
Christian has worked on a number of research projects, many of them addressing issues that have to do with sustainability and/or digitalization.
He has conducted research on the topics of Ethical Consumption, Green Marketing, Sustainable Retailing, Alternative Markets, Digitalized consumption and Retailing.
I have, for example, studied how marketing inscribes outdoors product with green moral, how new technologies such as smartphones reconfigure in-store shopping practices, how ”sustainability” apps reconfigure everyday life and enable ethical consumption, how digital devices changes the way we listen to music, and how marketing devices work to construct alternative food markets.
His studies on these topics have been published in the European Journal of Marketing, Journal of Marketing Management, Consumption, Markets and Culture, Business Strategy and the Environment, Journal of Retailing and Consumer Services, International Journal of Consumer Studies, as well as in a number of other outlets.
Ongoing research projects
PLATEFORMS
Can innovations within food distribution such as e-commerce, food box schemes, and consumer-to-consumer food networks promote sustainable food consumption in the household? New technology has brought with it new solutions for food provisioning. These innovative distribution platforms are often proposed as possible tools for the promotion of sustainable food consumption practices within households. However, we know little about the potential of these platforms and if they can be used to promote the sustainable consumption of food on a larger scale. The overall objective of the PLATEFORMS project is to produce in-depth and practically oriented knowledge on how sustainable household food consumption can be enabled through socio-technical innovations in food provisioning platforms.
Alternative Food Markets
The overall aim of this project is to provide in-depth knowledge regarding how alternative food markets can be organized, sustained, and expanded. There are today a number of on-going efforts to establish alternative food markets – markets that are organized differently and with the aim of promoting sustainable and healthy food alternatives. While this development seems promising, there are a number of knowledge gaps that need to be addressed if we are to understand how alternative food markets work and their sustainability potential. We know today very little of how alternative food markets emerge, become stabilized, expand or dissolve. Taking an ethnographic approach this project sets out to understand three types of alternative food markets: markets for (vegan) alternatives, local markets, and consumer-to-consumer markets.
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Smart consumers come undone: breakdowns in the process of digital
agencing
Christian Fuentes
Journal of Marketing Management - 2019-01-01 -
Agencing ethical consumers: smartphone apps and the socio-material reconfiguration of everyday
life
Christian Fuentes, Niklas Sörum
Consumption Markets and Culture - 2019-01-01 -
Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy
shopping
Anna Spitzkat, Christian Fuentes
Journal of Retailing and Consumer Services - 2019-01-01 -
Unpacking package free shopping: Alternative retailing and the reinvention of the practice of
shopping
Christian Fuentes, Petronella Enarsson, Love Kristoffersson
Journal of Retailing and Consumer Services - 2019-01-01 -
Soundtracking: music listening practices in the digital
age
Christian Fuentes, Johan Hagberg, Hans Kjellberg
European Journal of Marketing - 2019-01-01 -
The practice of slow travel: Understanding practitioners' recruitment, career and
defection
Christian Fuentes, Anette Svingsted
Theories of practice in tourism / Edited by Laura James, Carina Ren and Henrik Halkier. - 2019-01-01 -
Hur konsumtionen
digitaliseras
Magdalena Petersson McIntyre, Barbro Johansson, Niklas Sörum, Christian Fuentes, Henric Karlsson , Johan Hagberg, Niklas Egels-Zandén, Franck Cochoy
- 2019-01-01 -
Retail formations: tracing the fluid forms of an online
retailer
Johan Hagberg, Christian Fuentes
Consumption, markets & culture - 2018-01-01 -
'Write something' : The shaping of ethical consumption on
Facebook
Niklas Sörum, Christian Fuentes
Digitalizing Consumption: How devices shape consumer culture. Edited by Franck Cochoy, Johan Hagberg, Magdalena Petersson McIntyre and Niklas Sörum. - 2017-01-01 -
Smartphones and the reconfiguration of retailscapes: Stores, shopping, and
digitalization
Christian Fuentes, Kristina Bäckström, Anette Svingstedt
Journal of Retailing and Consumer Services - 2017-01-01 -
Making a Market for Alternatives: Marketing Devices and the Qualification of a Vegan Milk
Substitute
Christian Fuentes, Maria Fuentes
Journal of Marketing Management - 2017-01-01 -
Mobile shopping and the practice of shopping: A study of how young adults use smartphones to
shop
Christian Fuentes, Anette Svingstedt
Journal of Retailing and Consumer Services - 2017-01-01 -
Play a Game, Save the Planet! Gamification as a Way to Promote Green
Consumption
Christian Fuentes
The Business of Gamification: A Critical Analysis - 2016-01-01 -
Sustainability Service In-Store: Service Work and the Promotion of Sustainable
Consumption
Christian Fuentes, Cecilia Fredriksson
International Journal of Retail & Distribution Management - 2016-01-01 -
Packaging Gender and Gendering Packages: Marketing Artifacts at
Work
Magdalena Petersson McIntyre, Christian Fuentes, Lena Hansson
13th Conference on Gender, Marketing, and Consumer Behavior. 4-6 July, 2016. ESCP Europe, Paris, France. - 2016-01-01 -
Green Marketing Goes Online: Practices, Devices, and the Configuration of Green
Prosumers
Christian Fuentes
NCCR, Aarhus, Denmark, May 18-19 - 2016-01-01 -
Materialiserad
moral
Niklas Hansson, Christian Fuentes
Kulturella perspektiv - Svensk etnologisk tidsskrift - 2016-01-01 -
Risk Stories In the Media: Food consumption, risk and
anxiety
Maria Fuentes, Christian Fuentes
Food, Culture and Society: An International Journal of Multidisciplinary Research - 2015-01-01 -
Images of Responsible Consumers: Organizing the Marketing of
Sustainability
Christian Fuentes
International Journal of Retail & Distribution Management - 2015-01-01 -
How Green Marketing Works: Practices, Materialities, and
Images
Christian Fuentes
Scandinavian Journal of Management - 2015-01-01 -
Att sälja hållbara produkter: Detaljhandelsföretagens strategier för att skapa mening och värde för
kunderna
Cecilia Fredriksson, Christian Fuentes
- 2014-01-01 -
Enacting Green Consumers: The Case of the Scandinavian
Preppies
Christian Fuentes
Culture Unbound. Journal of Current Cultural Research - 2014-01-01 -
Green shopping apps as market devices: materialities, competences and
moralities
Christian Fuentes, Niklas Hansson
www.nrwa.se - 2014-01-01 -
Managing Green Complexities: Consumers´ strategies and techniques for greener
shopping
Christian Fuentes
International Journal of Consumer Studies - 2014-01-01 -
Green Materialities: Marketing and the socio-material construction of green
products
Christian Fuentes
Business Strategy and the Environment - 2014-01-01 -
Hållbar livsstil och H+: En forskningsöversikt och
diskussion
Anette Svingstedt, Christian Fuentes
- 2013-01-01 -
Socio-cultural Retailing: What can retail marketing learn from this interdisciplinary
field?
Christian Fuentes, Johan Hagberg
International Journal of Quality and Service Sciences - 2013-01-01 -
Green Retailing: A socio-material
analysis
Christian Fuentes
- 2011-01-01 -
Environmental information in the food supply system. FOI,
Stockholm
Christian Fuentes, Annika Carlsson-Kanyama, Anders Biel, Kerstin Bergström, Gunne Grankvist, Charlotte Lagerberg-Fogelberg, Helena Shanahan, Cecilia Solér
- 2006-01-01 -
Exploring the perceptions and use of environmental information in the food
system
Gunne Grankvist, Kerstin Bergström, Christian Fuentes, Helena Shanahan, Cecilia Solér
Environmental information in the food supply system - 2006-01-01 -
EMV - Varumärken som alla andra- En studie av handelns egna varumärken, märkning och hållbar
konsumtion
Eva Ossiansson, Christian Fuentes
- 2006-01-01