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Understanding media publics and the antimicrobial resistance crisis

Artikel i vetenskaplig tidskrift
Författare Davis Mark
Andrea Whittaker
Mia Lindgren
Monika Djerf-Pierre
Leonore Manderson
Paul Flowers
Publicerad i Global Public Health
ISSN 1744-1692
Publiceringsår 2017
Publicerad vid Institutionen för journalistik, medier och kommunikation (JMG)
CARe - Centrum för antibiotikaresistensforskning
Språk en
Länkar dx.doi.org/10.1080/17441692.2017.13...
Ämnesord antibiotic resistance, antimicrobial resistance, public communications, public awareness, health communication, expert knowledge
Ämneskategorier Sociologi (exklusive socialt arbete, socialpsykologi och socialantropologi), Medie- och kommunikationsvetenskap

Sammanfattning

Antimicrobial resistance (AMR) imperils health for people across the world. This enormous challenge is being met with the rationalisation of prescription, dispensing and consumption of antimicrobials in clinical settings and in the everyday lives of members of the general population. Individuals need to be reached outside clinical settings to prepare them for the necessary changes to the pharmaceutical management of infections; efforts that depend on media and communications and, therefore, how the AMR message is mediated, received and applied. In 2016, the UK Review on Antimicrobial Resistance called on governments to support intense, worldwide media activity to promote public awareness and to further efforts to rationalise the use of antimicrobial pharmaceuticals. In this article, we consider this communications challenge in light of contemporary currents of thought on media publics, including: the tendency of health communications to cast experts and lay individuals in opposition; the blaming of individuals who appear to ‘resist’ expert advice; the challenges presented by negative stories of AMR and their circulation in public life, and; the problems of public trust tied to the construction and mediation of expert knowledge on the effective management of AMR.

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