Till startsida
Webbkarta
Till innehåll Läs mer om hur kakor används på gu.se

Effects of time pressure, type of shopping, and store attributes on consumers’ satisfaction with grocery shopping

Artikel i vetenskaplig tidskrift
Författare Elin Nilsson
Tommy Gärling
Agneta Marell
Publicerad i The International Review of Retail, Distribution and Consumer Research
Volym 27
Nummer/häfte 4
Sidor 334-351
ISSN 0959-3969
Publiceringsår 2017
Publicerad vid Psykologiska institutionen
Sidor 334-351
Språk en
Länkar dx.doi.org/10.1080/09593969.2017.13...
Ämnesord Grocery shopping; satisfaction; grocery store attributes; time pressure; type of shopping
Ämneskategorier Företagsekonomi, Psykologi

Sammanfattning

The aim of this study is to investigate whether satisfaction with grocery stores is affected by type of grocery shopping in conjunction with time pressure, and which attributes are important for satisfaction. Fictitious grocery stores are constructed according to a fractional factorial design by varying access, price level, supply quality/range, and service quality. In an Internet survey, 1023 Swedish consumers rated satisfaction with major vs. fill-in shopping imagining they were under high or low time pressure. The results showed that satisfaction is higher for fill-in shopping than major shopping, that time pressure has no effect on satisfaction, and that price level, service quality, and product quality/range are more important for satisfaction with major shopping, whereas access is more important for satisfaction with fillin shopping. It is also found that the importance of attributes for satisfaction depends on type of shopping more than on individual characteristics.

Sidansvarig: Webbredaktion|Sidan uppdaterades: 2012-09-11
Dela:

På Göteborgs universitet använder vi kakor (cookies) för att webbplatsen ska fungera på ett bra sätt för dig. Genom att surfa vidare godkänner du att vi använder kakor.  Vad är kakor?