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Understanding the process of adaptation to car-use reduction goals

Journal article
Authors Peter Loukopoulos
Cecilia Jakobsson
Tommy Gärling
S Meland
S Fujii
Published in Transportation Research F
Volume 9
Issue 2
Pages 115-127
Publication year 2006
Published at Department of Psychology
Pages 115-127
Language en
Keywords private car use, car use reduction, travel demand management
Subject categories Psychology

Abstract

Two studies are reported examining the adaptations people make in order to achieve car-use reduction goals set in response to travel demand management (TDM) measures. Study 1 examined retrospective reports of actual behavioural adaptations made in response to the introduction of the Trondheim toll ring. Building upon the first study, Study 2 was an internet survey requiring respondents to state the frequency with which they would adopt various adaptation alternatives were they required to adapt to a small, medium, or large car-use reduction goal. The frequency with which a particular adaptation is implemented was found to vary with trip purpose and with size of reduction goal. The results were interpreted in the light of a modified cost-minimisation principle of adaptation.

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