Till startsida
Sitemap
To content Read more about how we use cookies on gu.se

Adolescents' presentation of food in social media: an explorative study

Journal article
Authors Christopher Holmberg
John Chaplin
Thomas Hillman
Christina Berg
Published in Appetite
Volume 99
Pages 121-129
ISSN 0195-6663
Publication year 2016
Published at Department of Education, Communication and Learning
Department of Food and Nutrition, and Sport Science
Institute of Clinical Sciences, Section for the Health of Women and Children, Department of Pediatrics
Pages 121-129
Language en
Links dx.doi.org/10.1016/j.appet.2016.01....
Keywords Food and nutrition, Food communication, Health communication, Health promotion, Social media
Subject categories Domestic science and nutrition, Other Medical Sciences, Nutrition and Dietetics, Public Health, Global Health, Social Medicine and Epidemiology

Abstract

The study aimed to explore how adolescents communicate food images in a widely used social media image-sharing application. We examined how and in what context food was presented and the type of food items that were frequently portrayed by following a youth related hashtag on Instagram. The hashtag #14år (“14 years”) was used to find adolescent users on Instagram: these users public photo streams were then searched for food items they had shared with others. Food items were identified and categorized based on type of food and how the food items were presented. Most of the adolescent users (85%) shared images containing food items. A majority of the images (67.7%) depicted foods high in calories but low in nutrients. Almost half of these images were arranged as a still life with food brand names clearly exposed. Many of these images were influenced by major food marketing campaigns. Fruits and vegetables occurred in 21.8% of all images. This food group was frequently portrayed zoomed in with focus solely on the food, with a hashtag or caption expressing palatability. These images were often presented in the style of a cook book. Food was thus presented in varied ways. Adolescents themselves produced images copying food advertisements. This has clear health promotion implications since it becomes more challenging to monitor and tackle young people's exposure to marketing of unhealthy foods in these popular online networks because images are part of a lifestyle that the young people want to promote. Shared images contain personal recommendations, which mean that they may have a more powerful effect than commercial advertising.

Page Manager: Webmaster|Last update: 9/11/2012
Share:

The University of Gothenburg uses cookies to provide you with the best possible user experience. By continuing on this website, you approve of our use of cookies.  What are cookies?