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Putting the ‘business’ back in ‘business school’: - The potential of the business model concept as a sensemaking artefact in business education.

Conference contribution
Authors Jon Williamsson
Gabriela Schaad
Anders Sandoff
Published in NFF 2017, 23-25 augusti 2017.Bodø, Norge.
Publication year 2017
Published at Department of Business Administration, Industrial and Financial Management & Logistics
Language en
Keywords Business model, education, business schools
Subject categories Business Administration, Pedagogy

Abstract

In many Western countries business schools lack legitimacy in the eyes of major stakeholder groups. The tendency to implicitly rely on particular perspectives, such as shareholder theory, as normative basis for analysis, the divide between practice and theory, and the division of education and research into silos have been cited as major reasons for this deficit of legitimacy. The aim of this paper is to explore an attempt to mitigate this declining legitimacy by introducing the business model, a relatively new analytical concept in business administration research, into course material. Based on an empirical inquiry into the sensemaking of students, teachers and business representatives linked to a masters course in sustainability the paper shows the potential of the business model concept to decrease reliance on normative theories, bridge the gap between practitioners and academia and link together academic silos.

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